Videos for Charities: what makes the best charity videos so impactful?
What are the best videos for charities? How can charities take advantage of the power of video storytelling?
Ben Matthews, Director at creative agency Montfort (https://montfort.io), who run digital marketing campaigns for social good causes, spoke to Virgin Money Giving about the incredible impact charity videos can make and how you don't necessarily need a lot of budget to make one.
Ben reviewed three videos, from UNICEF, War Child and International Day of the Girl, taking us through what makes each one impactful.
He also gives tips on how charities can produce engaging and impactful videos for themselves - even if they're working on a tight budget.
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